Fundraising Strategy

This resource can support you to develop your fundraising strategy.

A fundraising strategy can help you to prioritise and focus your fundraising efforts, helping you to be more sustainable. However, it can seem like a daunting process in a small organisation. This course (over two, half-day workshops) looked at how to develop a fundraising strategy. It provided participants with a structured roadmap and relevant tools to enable production and implementation of an organisational fundraising strategy. By the end of this second part of the workshop, the objectives were for participants to be able to:

• Describe the purpose of a fundraising strategy and where it fits with other organisational strategies and plans
• Identify the key elements of a fundraising strategy
• Use strategic planning tools to review their current fundraising position and select appropriate fundraising options.

This recorded video is suitable for anyone who wants to develop or refresh their fundraising strategy.

Download this document to help you work through the exercises in the Workshop:

Developing your Fundraising Strategy | Part 1 | Foundation for Social Improvement

Developing your Fundraising Strategy | Part 2 | Foundation for Social Improvement

Fundraising Toolkit from INTRAC

In what is now a crowded and competitive marketplace charity fundraising can feel like ‘catch 22’ for small and diaspora organisations: without funds capacity is limited, but we often lack the time, resources and skills to fundraise effectively. As part of the Common Ground Initiative Peer Learning Programme, INTRAC produced this toolkit setting out the importance of strategic planning for fundraising.

Hub Cymru Africa Fundraising Strategy Tip Sheet

What could a Fundraising Strategy mean for you? Download our tip sheet here to help you start planning your fundraising.