Changing the Narrative

The way we talk about global solidarity projects (formerly international development) and our partners has a huge impact.

Traditionally, partners are portrayed as helpless souls in desperate need of a (white) saviour from the ‘West/Global North’ to save them from poverty and underdevelopment.

Research suggests that not only is this morally wrong and disrespectful to our partners, but also worsens public attitudes to international development.

Organisations in our sector have invested time and resources to change the narrative. The Narrative Project, out of the United States of America, have created this useful presentation on changing the narrative and shifting public support.