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A fundraising strategy can help you to prioritise and focus your fundraising efforts, helping you to be more sustainable. However, it can seem like a daunting process in a small organisation. This course (over two, half-day workshops) will look at how to develop your fundraising strategy. It will provide a structured roadmap and relevant tools to enable you to produce and implement a fundraising strategy in your organisation. This course is suitable for anyone who wants to develop or refresh their fundraising strategy.

8 Feb 2022 | Workshop 1:

By the end of this course, participants will be able to:

  • Describe the purpose of a fundraising strategy and where it fits with other organisational strategies and plans
  • Identify the key elements of a fundraising strategy
  • Use strategic planning tools to review their current fundraising position and select appropriate fundraising options.

22 Feb 2022 | Workshop 2:

By the end of this course, participants will be able to:

  • Develop a fundraising strategy and work plan for their own organisation
  • Implement a fundraising strategy with a monitoring and review process in place
  • Identify potential challenges and barriers in developing and implementing their fundraising strategy, and have insight from peers on how to address these.


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